From the rich heritage of the Williams Lake Indian Band Shuswap, Indiginize Creation embodies tradition through custom, free-hand designed hats inspired by Mother Earth. Owner and 2024 Aritzia Fashion Grant Recipient, Janelle Alladina, shares her journey with Indiginize Creation and how she is empowered by tradition and etching her niche in the fashion industry.
Pow Wow Pitch, a non-profit organization dedicated to supporting Indigenous entrepreneurs, is proud to partner with Aritzia, a design house with an innovative global platform, to award and spotlight six emerging Indigenous entrepreneurs with the Aritzia Indigenous Fashion Grants.
From the rich heritage of the Williams Lake Indian Band Shuswap, Indiginize Creation embodies tradition through custom, free-hand design hats inspired by Mother Earth. Owner and 2023 Aritzia Fashion Grant Recipient, Janelle Alladina, shares her journey with Indiginize Creation and how she is empowered by tradition and carving out her niche in the fashion industry.
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