A Conversation with 2024 Aritzia Indigenous Fashion Grant Recipient
From Muskowekwan First Nation, Alex Manitopyes, a and non-binary and trans masc, Founder and CEO of SACRD THNDR, and 2024 Aritzia Indigenous Fashion Grant Recipient, is creating a luxury fashion brand that celebrates Indigenous culture through modern accessories. With a focus on inclusivity and cultural expression, SACRD THNDR blends traditional Indigenous art and symbolism with contemporary fashion trends, offering lightweight acrylic earrings and accessories that carry both aesthetic and cultural significance.
Founded in 2023, the brand has quickly gained recognition for its unique approach to merging cultural heritage with high fashion. Alex’s journey with SACRD THNDR is deeply personal. “The reason for starting the business stemmed from a desire to create a platform that not only showcases Indigenous art but also empowers diverse identities, mainly through the lens of Two-Spirit perspectives,” Alex explains. They recognized a gap in the fashion industry where Indigenous voices and stories were often underrepresented or misinterpreted, sparking a desire to reclaim and celebrate Indigenous culture in a modern context.
The foundation of SACRD THNDR is inclusivity. “Our accessories are designed for everyone to wear, regardless of gender or background,” Alex emphasizes. The brand offers a platform for cultural expression and awareness, inviting people from all walks of life to connect with Indigenous culture. “Each piece is thoughtfully crafted to embody the essence of Indigenous traditions while appealing to contemporary aesthetics,” Alex says. This fusion of past and present is central to the brand’s ethos, creating accessories that are not only beautiful but meaningful.
Indigenous design and fashion hold deep cultural importance for Alex. “For many Indigenous peoples, design is not just about creating beautiful objects; it is an integral part of our culture, history, and connection to the land and ancestors,” they explain. Through SACRD THNDR, Alex strives to honour their heritage while challenging traditional norms in the fashion industry. “Indigenous design challenges the dominant narratives of the industry, which often overlook or misrepresent Indigenous perspectives. It’s about reclaiming our narratives and ensuring our voices and artistry are authentically represented,” Alex adds.
Each design from SACRD THNDR carries a story. “When people see my designs, I want them to feel a deep connection, appreciation, and curiosity,” Alex shares. They aim for their creations to spark conversations about Indigenous culture, identity, and the importance of representation. Alex believes that fashion can be a powerful vehicle for awareness and education, and they use SACRD THNDR to open up these important dialogues. “I hope individuals feel empowered when wearing SACRD THNDR pieces, and I’m proud to showcase accessories that embody strength and art,” Alex notes.
Looking to the future, Alex has ambitious goals for SACRD THNDR. “My goals include elevating Indigenous voices in fashion through authentic representation, creating inclusive designs that resonate with a diverse audience, and incorporating sustainable practices in our production,” Alex says. They also hope to expand the brand’s offerings and engage with Indigenous communities through collaborations with artisans and storytellers. Ultimately, Alex aspires to position SACRD THNDR as a pioneering force in the luxury fashion world, all while honouring their ancestors and inspiring future generations of Indigenous designers.
Receiving the Aritzia Fashion Grant will significantly support SACRD THNDR’s mission. “The grant will provide essential funding for production costs, allowing us to create high-quality, culturally reflective pieces,” Alex shares. They see the grant as an opportunity to increase the brand’s visibility, improve its business strategy, and invest in sustainable practices. Additionally, the grant will enable SACRD THNDR to engage with Indigenous communities through collaborations and educational initiatives, fostering a greater appreciation for Indigenous cultures.
For aspiring Indigenous designers, Alex offers encouraging advice: “Embrace your culture as a source of inspiration and authenticity. Focus on storytelling to connect with consumers and prioritize sustainability in your practices.” They also stress the importance of building a supportive network and staying resilient in the face of challenges. “Most importantly, enjoy the creative journey and celebrate your achievements as you make a meaningful impact in the fashion world,” Alex advises.
To watch Alex’s winning pitch in the Pow Wow Pitch Semi-Finals, click here. To read more about the 2024 Aritzia Fashion Grant Recipients, click here. To shop SACRD THNDR on Pow Wow Market, click here.