A Conversation with 2024 Aritzia Indigenous Fashion Grant Recipient
From Fort McMurray First Nation, Presley MacMillan, Founder of 12:21 streetwear and 2024 Aritzia Indigenous Fashion Grant Recipient, is on a mission to create a premium streetwear brand that not only offers luxury aesthetics but also fosters positive change. Established just over a year ago, 12:21 streetwear is committed to using sustainable materials and ethical production methods, ensuring that the brand aligns with values of social responsibility and environmental conservation. Additionally, a percentage of the brand’s sales go toward raising awareness and supporting individuals facing substance abuse, homelessness, and environmental causes.
“The idea behind 12:21 is to become a leading sustainable and inclusive clothing brand that empowers individuals to express themselves authentically,” Presley explains. At its core, the brand is inspired by the angel number 1221, a symbol of positive change, new beginnings, and manifestation. “When you see 1221, it’s a sign to make positive change, and we want our clothing not just to be a fashion statement but a tool for cosmic alignment and personal transformation,” she adds. 12:21 represents more than just fashion; it’s a movement toward spiritual growth and empowerment.
At 12:21 streetwear, Presley and her team are passionate about producing fashion that people can feel good about buying and wearing. “We work with manufacturers who ensure ethical labour and prioritize minimizing negative environmental impacts,” Presley says, emphasizing the brand’s commitment to sustainable and ethical practices. The brand also takes pride in collaborating with other Indigenous artists and hiring Indigenous people, creating a platform that amplifies Indigenous voices within the fashion industry.
For Presley, Indigenous design and fashion represent a powerful connection to her heritage, culture, and community. “It’s a way to honour my ancestors and showcase our resilience, creativity, and beauty,” she explains. Indigenous design goes beyond aesthetics—it’s a form of storytelling, cultural preservation, and self-expression. Through 12:21, Presley strives to continue this tradition, blending modernity with Indigenous culture to create designs that resonate with both contemporary and traditional values.
“When people see 12:21’s designs, I want them to feel a sense of connection to the story and culture, empowerment to support Indigenous creators, and joy in the beauty and positive energy,” Presley shares. Just like the meaning behind the angel number 1221, Presley wants her fashion to represent new beginnings and manifestation, allowing people to feel part of a movement that celebrates Indigenous culture while making a meaningful impact.
Looking ahead, 12:21 has ambitious goals that align with its mission to make a difference. Presley’s vision for the brand includes empowering Indigenous communities through fashion, preserving and celebrating Indigenous culture and storytelling, and creating a platform that challenges stereotypes and promotes authentic representation. “We want to foster inclusivity and diversity in the fashion industry while developing sustainable and ethical practices,” Presley says. Additionally, the brand is committed to building a global community that appreciates and supports Indigenous design and collaborating with other Indigenous designers and artists to create something truly unique and impactful.
Receiving an Aritzia Indigenous Fashion Grant is transformative for 12:21, providing the financial boost needed to invest in the business and gain credibility in the industry. “The grant will allow us to scale our operations, expand our product line, and experiment with innovative designs and sustainable practices,” Presley notes. It will also open doors for networking opportunities with industry experts, mentors, and collaborators, while increasing the brand’s visibility and attracting new customers. Most importantly, the grant will amplify the positive social and environmental impact of 12:21, contributing to a more inclusive and sustainable fashion industry.
Presley offers valuable advice to other Indigenous individuals interested in fashion: “Stay true to your roots and authentically share your story. Learn from your ancestors, connect with other Indigenous designers, and prioritize sustainability.” She encourages aspiring designers to resist cultural appropriation, take risks to innovate, and build a strong online presence. “Seek mentorship, stay resilient, and embrace your identity,” Presley adds. “By doing so, you’ll make a meaningful impact and inspire others.”
To watch Presley’s winning pitch in the Pow Wow Pitch Semi-Finals, click here. To read more about the 2024 Aritzia Fashion Grant Recipients, click here. To shop 12:21 streetwear, click here.